The medium is the message

my meme

The idea that the medium is the message can be confusing. Though once you get your head around it, it makes a lot of sense. Marshall McLuhan’s theory introduced me to a new way of thinking about and looking at media. Simply, McLuhan states that the material presented is not the message; the message is the reason behind why that material is shown.

But what does this mean for us now in a world where content can be shared so quickly and on such a large scale? Today it is more important than ever to be able to see changes in media. If we are able to see these changes we can influence how and if that medium evolves. As McLuhan reveals, “Anticipation gives the power to deflect and control force”.
Thanks for reading guys, comment your thoughts.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s